Apple Hits Users With Behavioral Ads – Changes privacy policy, offers new opt-out option

Changes privacy policy, offers new opt-out option

11:52AM Tuesday Jun 22 2010 by Karl Bode
Tipped by Z80A

Back in May we noted how there’s a lot of money to be made by carriers in selling your personal location data — and they’re only just starting to figure out how to cash in on it. Meanwhile the LA Times notes that with the launch of “iAd” and the new iOS 4, Apple has updated its 45 page privacy policy to allow the company to collect the “precise,” “real-time geographic location” of its users’ iPhones, iPads and computers for the incredibly vague purpose of “improving our services, content, and advertising.” The specific paragraph that caught LA Times’ eye, if you’re interested:

via Apple Hits Users With Behavioral Ads – Changes privacy policy, offers new opt-out option – dslreports.com.